Age Rewind Tip

I knew going in that no makeup could really turn back the clock.  But after seeing the Maybelline Age Rewind Eraser ads in my favorite magazines, featuring the very cool twist dispenser and built-in delivery tip, I thought I might give it a whirl.

Maybelline's Age Rewind Eraser

Readily available at the corner drugstore for the very nice price of $12, there was an ample variety of color options to choose from.  I went with “creamy beige.”

The attached sponge tip applicator was soft and pliable, allowing me to fill in and smooth out the landscape of my face.  Laugh lines were diminished; blemishes faded; and my pores were, suddenly, not there.  The formula was rich and creamy, with medium-light coverage and a barely respectable SPF of 18.

I liked the way Age Rewind looked and felt going on.  Despite a few streaks (mostly down to me getting twist-happy with the dispenser), the application was impressive.  And it stayed with me a little longer than most liquid foundations (though still not long enough; is it ever?).  But after using this product for a week, I began to question the viability of the sponge tip.

Seven days in, I could feel the sponge giving way, breaking down.  If I pressed too hard while applying the product, I felt the edge of the plastic underneath.  I also began to wonder about the cleanliness of using the same sponge over and over, day after day.  I normally use a disposable or freshly cleaned sponge every third day.  Not an option with Maybelline’s Age Rewind Eraser.  Eeeeewww.

Of course, if you’re old enough to be using Rewind, you’re probably not breaking out and bacteria is not a big issue.  But even a freshly washed face bears natural oils and microbes.  Clean tools are still the best practice.

So, while the product is good, the very thing that sets it apart is it’s biggest liability.  Until Maybelline’s Instant Age Rewind Eraser features replacement sponge tip applicators, I’m opting out.

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